Sari Schorr has released the official video for new single ‘Cool Hand Rider’ as her latest album Running Wild arrives in Europe.
Released through Provogue Records / Artone Label Group on 9 October, Running Wild is described by Schorr as one of the most personal records of her career, exploring desire, resilience, freedom and transformation. The album will follow in the USA on 30 October, while Schorr is already deep into an extensive European tour that continues through the end of November.
‘Cool Hand Rider’ follows previous singles ‘Running Wild’ and ‘Mr. In The Middle’, but takes the album’s themes of desire and freedom in a more physical direction, beginning with Schorr’s love of horses before developing into something considerably more suggestive.
From horseback to desire
“It began with my love of horses and that intoxicating sense of freedom I feel when I’m riding,” Schorr explains. “The power, the movement, the adrenaline, and the feeling of surrendering yourself completely to the moment.”
As the song developed, however, the rider became a metaphor for something else. Schorr says it evolved into a song about chemistry and desire, and about “a woman who isn’t afraid to want what she wants, or to go after it.”
“That’s what I love about songwriting,” she adds. “You think you’re holding the reins, and then the song takes over and carries you somewhere far more dangerous and exciting than you expected.”
The accompanying video follows the same idea, mixing footage of Schorr with her Harley-Davidson with projections created by graphic artist Kee Koo. Road imagery, lights, motion and footage of the band in rehearsal are used to create something fast-moving and instinctive rather than simply illustrating the song’s lyrics.
“We wanted to create a world that felt fast, seductive and alive,” says Schorr. “At its heart, ‘Cool Hand Rider’ is a song that was always meant to come alive onstage.”
‘Running Wild’ out now
Running Wild continues a career that began with Schorr’s Mike Vernon-produced debut A Force of Nature in 2016 and has since included Never Say Never, Live in Europe and her collaboration with Robin Trower on 2023’s Joyful Sky.
The new record finds Schorr increasingly willing to follow songs wherever they lead rather than worrying about fitting a particular musical shape. That philosophy was already evident on the title track, which explored the tension between passion and control, while ‘Mr. In The Middle’ focused on the push and pull between two people caught between attraction and commitment.
“There’s a moment when you stop trying to fit the shape the world has made for you and start listening to the person you’ve been becoming all along,” Schorr says of the album. “I’ve reached a deeper understanding of who I am as an artist. I’m still searching and learning, but I trust my instincts more now and worry less about whether a song is behaving itself.”
She describes the songs as being about “self-discovery, defiance, resilience and transformation”, with that restless spirit running through the album from beginning to end.
European tour continues
Schorr is currently touring Europe in support of Running Wild, with the extensive run continuing through Germany, Czechia, Denmark, Sweden, Norway, Finland, Estonia, Poland, Austria, Hungary and Switzerland.
The tour continues tonight, 10 October, at Life House in Stemwede, Germany, before moving through much of northern and central Europe over the coming weeks. The final scheduled date takes place at Mini Z7 in Pratteln, Switzerland, on 29 November.
‘Cool Hand Rider’ is available now, with the official video also online.
Running Wild is out now in Europe through Provogue Records / Artone Label Group and will be released in the USA on 30 October 2026.
