Today, Canadian band The Damn Truth have officially released their ground-breaking music video for their current single “This Is Who We Are Now.”

The song is taken from the band’s critically acclaimed Bob Rock-produced album “Now or Nowhere” which is available from www.thedamntruth.com and now streaming on Spotify.

Advertisements

The gravity-defying video utilises state-of-the-art technology that sees the band performing the single upside down in a 360 degree rotating custom-built room. Watch the video HERE.

Advertisements

“I don’t know remember how the director said it,” says the TDT’s drummer Dave Traina, “but he just basically said, “Guys, how comfortable are you performing upside down?”

“They built an 8 x 10 circus ride just for us,” commented TDT’s bassist PY Letellier. “We call it “The Damn Truth cube.”

The visually compelling video was created by I/O Studio, and you can get an insight into how it was made by accessing the behind-the-scenes footage about the making of the video HERE.

“All members of the band were injured in the making of this video,” says TDT’s lead singer Lee-La Baum… “and they loved every minute of it.”